SELLING IN THE DWELLING

SELLING IN THE DWELLING

From the Kitchen Table to the Boardroom -
Conversations That Drive Remodeling Success

Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders.

Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features real conversations with top-performing contractors, CEOs, sales leaders, and innovators who are shaping the future of the industry.

From in-home sales strategies and customer experience to leadership, growth, and the evolving role of pricing and technology, Selling in the Dwelling delivers practical insights and real-world perspectives you can apply immediately.

Whether you’re closing deals at the kitchen table or leading a team from the boardroom, this podcast is designed to help you grow, lead, and win.

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Recent Episodes

05 - How Contractors Can Win in an AI-Driven Marketplace with Greg Cummings
June 2, 2026

05 - How Contractors Can Win in an AI-Driven Marketplace with Greg Cummings

Greg Cummings of Power 100 has spent years studying what separates great home improvement companies from average ones. Through interviews with industry leaders and Power 100's contractor ranking platform, Greg has seen firsth...
04 - Want More Leads?  Then Stop Ignoring LinkedIn! | Mandy McEwen
May 26, 2026

04 - Want More Leads? Then Stop Ignoring LinkedIn! | Mandy McEwen

Mandy McEwen of ModGirl Marketing and Luminetics believes the future of sales belongs to the people willing to build real relationships online. After starting her career in home improvement sales with companies like Sherwin-W...
3 - From Zero to Millions: The Rilla Story with Sebastian Jimenez
May 19, 2026

3 - From Zero to Millions: The Rilla Story with Sebastian Jimenez

Most sales reps don’t fail because they lack talent—they fail because they have no idea what they’re doing wrong. That’s the gap Sebastian Jimenez set out to solve with Rilla, a platform built around one simple but powerful i...
2 - The Future of Sales Presentations with Dean Curtis of Ingage
May 12, 2026

2 - The Future of Sales Presentations with Dean Curtis of Ingage

In this episode of Selling in the Dwelling , Allan Langer sits down with Dean Curtis, CEO of Ingage , the incredible software presentation platform that is transforming the industry. They both break down how modern in-home sa...
1- The 360-Degree Sales Professional, with Matt Esler of Renewal by Andersen and Esler Companies
May 5, 2026

1- The 360-Degree Sales Professional, with Matt Esler of Renewal by Andersen and Esler Companies

What does it really take to build a billion-dollar business in the home improvement space and still sleep at night? In this kickoff episode of Selling in the Dwelling , Allan Langer sits down with Matt Esler , owner of one of...

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